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Alcoholism Treatment Marketing: Beyond T.V. Ads and Speeches by Donald Self PDF

By Donald Self

the yearly financial burden of alcohol abuse within the usa is magnificent, but the alcoholism therapy has been traditionally laid low with governmental rules, ethical crusades, advocacy of particular remedy methods, and an absence of selling wisdom. this is the 1st centred set of analysis at the advertising of alcoholism therapy companies. The authors of this much-needed volume--reputable advertising and study scholars--greatly extend the present base of data in regards to the alcohol therapy advertising and marketing subdiscipline, together with the referral process analyses of marketplace potentials for prone, promotional attempt session for brand spanking new services, and the evolving nature of scientific prone distribution structures. via in-depth interviews with remedy companies, referral assets, and previous consumers of remedy amenities, and in significant studies of literature at the topic, Alcoholism remedy advertising and marketing provides fundamental examine and common learn findings to supply useful advertising implications.

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Alcoholism Treatment Marketing: Beyond T.V. Ads and Speeches by Donald Self

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